5 Pointless Job-Search Tactics

5 Pointless Job-Search Tactics

by Liz Ryan

(from Yahoo! hot jobs)

In case the 2010 job-search experience doesn't already have enough in common with pushing a huge rock uphill, here's another jolt of bad news. Lots of conventional job-search activities are a complete waste of time--the job-hunt equivalent of trying to cure warts by swinging a dead cat over a stump at midnight. They just don't work. Here's our top-five list of pointless job-search activities:

Resume-blast services
There are vendors who will blast your resume out to zillions of employers for a fee. Only problem: employers are deluged with resumes already. Your unsolicited, uncustomized resume is the last thing they want to see. Skip these services and conduct your own research, using search engines and LinkedIn. Then write to hiring managers directly with targeted overtures.

Job fairs
When I was an HR person, job fairs were a fantastic way to hire highly qualified people. Today, job fairs have devolved into thankless, confidence-crushing cattle calls. Save the money you'd spend on dry cleaning and parking to attend a job fair; instead, contact employers one by one after researching their businesses.

"I'm job hunting" messages on discussion boards
I moderate a few online discussion groups, and I always feel bad for the folks who join a group to post a message that says, "I am seeking an accounting job" to the other members (that is, total strangers). The odds of getting a job lead that way are slim to none.

We need to know the people we refer for job opportunities. You're better off spending your online-community time making one-on-one connections, or following up via phone or in person.

Video resumes
Imagine the hiring manager sitting at her desk swamped in resumes, cover letters, reference lists, portfolios, and unanswered emails from job applicants. What's her incentive to watch your video resume? There isn't one. Video resumes are a solution in search of a problem. Craft a killer resume and get it out, along with a pithy "pain letter" that explicitly shows how your background makes you the perfect person to relieve a business's pain, to hiring managers instead.

Spray and pray
Applying to every job in sight with the same, uncustomized resume is a job-search non-starter. Employers hire people they believe can solve their problems. That belief comes from the understanding of the problem that the job-seeker demonstrates in his or her pitch. Research is the key!

So, how do people get jobs? They do it through thoughtful, well-crafted letters, resumes, phone calls, and LinkedIn overtures--sent in response to posted job ads or sent to employers who don't currently have jobs posted but who may well have business needs anyway. They do it through networking, and through careful follow-up with the people they know and the new people they meet during a job search. "Hey, I need a job" is not a compelling pitch--but "I think I understand what you're up against, and would love to talk about solutions" most definitely is.

Liz Ryan is a 25-year HR veteran, a former Fortune 500 VP, and an internationally recognized expert on careers and the new-millennium workplace. Connect with her at www.asklizryan.com. (The opinions expressed in this column are solely the author's.)

7 Little-Known Reasons You're Not Getting Hired

Karen Burns is the author of the illustrated career advice book The Amazing Adventures of Working Girl: Real-Life Career Advice You Can Actually Use, recently released by Running Press. She blogs at www.karenburnsworkinggirl.com.

On Wednesday May 12, 2010, 11:08 am EDT

If you're job hunting you're surely aware of the most egregious and common no-nos: showing up for the interview ten minutes late; answering your phone during the interview; handing over a resume riddled with typos; using a silly-sounding E-mail address; failing to demonstrate you've researched the employer; bad-mouthing your last boss; neglecting to follow up. You're not doing any of that, are you? Of course not.

But you may not have considered some of the less-discussed, under-the-radar issues. Give this list a look and ask yourself, "Do any of these sound like me?"

1. You have unreasonable expectations. Everybody wants the perfect job. But if your criteria are too high, if you're being too demanding, you may well remain unemployed. Nobody wants to be told to compromise, but the fact is that much of life involves just that, at least temporarily. Analyze your wants and needs. Which are must haves? Which are negotiable? Which can be put on hold?

2. You're relying too much on one search technique. Maybe you are only applying online, or only networking, or only using employment agencies, or only approaching companies that you know are hiring. Don't limit yourself to just one job-search method. Try them all. Cast a wide net, continue to build your connections, get creative.

3. You use the word "I" too often in your cover letter. The most effective way to endear yourself to potential employers is to put the focus more on them than on you. Show you've done your homework and understand what your target companies are seeking. Then tell them how you can fill those needs.

4. You are not demonstrating long-term potential. We get caught up in the moment. We need a job now. But employers, the good ones at least, tend to think long term. They want to know not only how you will contribute today but in the future, too. That "Where do you see yourself in five years?" question is not just for drill. They really want to know.

5. You are unknowingly repeating mistakes. After interviews, are you taking the time to review and analyze them? Many times the reason you don't get a job is beyond your control, and, in fact, has nothing to do with you, but not always. Trying to understand why the answer was "No" may help you to fine tune your approach.

[See the topics you can't discuss at work.]

6. You have not rehearsed. You may hesitate to rehearse answers to the most common questions. You don't want to sound canned. You want to be yourself. But consider the benefits of creating great answers to those questions you hear the most--short, vivid, three-sentence answers brimming with examples and facts--and practicing them until you can speak with conviction and confidence.

7. You put your job search on hold while waiting to hear back. Don't we all fall into this trap at one time or another? You've had a super couple of interviews with your dream employer. You just know you're going to get "the call" any day now. You think, I'm going to hold off until I hear back; after all, I deserve a little break. Well, no doubt you do deserve a little break--but don't. Keep on networking, applying, interviewing, and researching until you have a firm job offer in hand.

Looking for work is an enormous project. In many ways it's more difficult, and takes more energy, than even the most demanding job. So, in the midst of it all, find a way to nurture yourself. Keep on fine tuning and strengthening your approach. And hang in there.