Tuesday, March 16, 2010

Hard Rock debuts touch technology

Orlando Business Journal

Hard Rock Cafe Orlando debuted a new multimedia technology on Feb. 17 that allows guests to explore the restaurant chain’s rock ‘n’ roll collection.

Among the new technology:

• An 18-foot-wide, 4-foot-tall Rock Wall touch-interface allowing guests to look at the company’s 72,000-plus memorabilia collection. Users also will be able to look at archived rock music videos that can be expanded as large as the wall itself for viewing.

• A Microsoft Surface community table unit, which is a horizontal touch-interface table that allows guests to digitally tour the rock memorabilia or other 162 Hard Rock properties internationally.

The Orlando Hard Rock Cafe was one of a select few Hard Rocks to debut the technology.

Orlando-based Hard Rock International has 162 venues in 52 countries, including 130 cafes and 13 hotels/casinos. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Atlanta, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.

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