10 Tips to Improve the Quality of Your Networking

By John Rossheim, Monster Senior Contributing Writer

In this age of metrics, it’s tempting for job hunters to seek solace in the sheer numbers of their effort: 200 job postings answered, 300 resumes mailed, 400 business cards collected for the purposes of professional networking.

But if you think about how these brute-force employment campaigns affect the professional on the other side of the desk -- the HR recruiter, the networking contact in a powerful position -- it quickly becomes apparent that the rack-up-the-numbers networker is on the wrong track. That’s because these days employers are looking to select a very few outstanding professionals from a tidal wave of good people who just want a job.

So in the end, the quality-oriented networker, the thoughtful individual who always tries to give better than he gets, should have the advantage. Here are 10 points to keep in mind as you emphasize quality over quantity in your professional networking.

1. Quantity Is a Turnoff

If you hand out business cards like you’re dealing poker, most folks will fold. “People don’t want to do business with a card thruster,” says Shel Horowitz, a marketing consultant in Hadley, Massachusetts. In fact, speed networking probably does not yield the best return on your investment of time. “Quantity networkers are forgettable individuals,” says Benjamin Akande, dean of Webster University’s George Herbert Walker School of Business & Technology. “If a guy is just looking for his next consulting contract, I don’t want to know him.”

2. Don’t Work the Room

Don’t kid yourself: If you’re always on the lookout for the next professional hookup, people will take offense. “When people spend 50 percent of the time looking over my shoulder, I don’t feel warm and fuzzy,” says Sally Haver, a senior vice president at The Ayers Group, an HR consultancy in New York City.

3. Take Time to Make a Real Connection

When you and a new acquaintance seem attuned, take time to explore how you might help each other out. “A lot of people figure that coming back from a networking opportunity with just one contact makes it a failure,” Horowitz says. “But my hour with one good contact makes it a success.”

4. Make Your Case for Building a Relationship

Recognize that if you’re between jobs, you probably have more discretionary time than most of your valuable networking contacts do. “People are overrun with requests,” Haver says. “Unless there’s a compelling reason for someone to meet with you, they won’t make the time.” So work hard to make yourself useful.

5. Exchange Stories

Don’t forget that you are more than the professional objective at the top of your resume. “Networking is about telling your story, describing your human competitive advantage -- what you do that nobody else can do,” Akande says. And ask a new contact to tell you her story. “At the start of a professional relationship, I ask questions to get unique pieces of information about the person,” Haver says.

6. Respond to Others’ Challenges

There’s no better way to establish a business networking relationship than to contribute to the solution of your new contact’s pressing problem. “If someone states a challenge that they’re facing, respond -- no later than the next morning -- with something of value that addresses their issue,” says John Felkins, president of Accelerant Consulting Group , an organizational development consultancy in Bartlett, Tennessee.

7. Set Yourself Up for the Next Contact

If you intuit that a new contact will have lasting value, start building a bridge to your next exchange before you say your first good-bye. “I ask people what they’re working on right now, which gives me a segue to another contact,” says Akande. “I make notes so that the next time I can say, ‘You mentioned in our last conversation…’”

8. Make Yourself Useful, Again and Again

“If you consistently position yourself as a resource to others -- fellow college alums, former colleagues -- it will make you more valuable to your contacts, and, in turn, their contacts, as time goes by,” says Amanda Guisbond, an account executive in the Boston office of PR agency Shift Communications.

9. Don’t Forget Social Media

Social media are powerful tools for professional networking when used judiciously. But spam is distasteful no matter what the social medium du jour. So be selective, and use virtual contacts to supplement, not supplant, face-to-face meetings. As Horowitz puts it: “Social networking is deeply reinforced by an in-person connection.”

10. Mind These Three Watchwords for Quality

Looking for a slogan to sum up quality networking? Try Haver’s: Selectivity, discretion, mindfulness.

Prep for the Top 10 Interview Questions

By Carole Martin, Monster Contributing Writer

Too many job seekers stumble through interviews as if the questions are coming out of left field. But many interview questions are to be expected. Study this list and plan your answers ahead of time so you'll be ready to deliver them with confidence.

1. What Are Your Weaknesses?

This is the most dreaded question of all. Handle it by minimizing your weakness and emphasizing your strengths. Stay away from personal qualities and concentrate on professional traits: "I am always working on improving my communication skills to be a more effective presenter. I recently joined Toastmasters, which I find very helpful."

2. Why Should We Hire You?

Summarize your experiences: "With five years' experience working in the financial industry and my proven record of saving the company money, I could make a big difference in your company. I'm confident I would be a great addition to your team."

3. Why Do You Want to Work Here?

The interviewer is listening for an answer that indicates you've given this some thought and are not sending out resumes just because there is an opening. For example, "I've selected key companies whose mission statements are in line with my values, where I know I could be excited about what the company does, and this company is very high on my list of desirable choices."

4. What Are Your Goals?

Sometimes it's best to talk about short-term and intermediate goals rather than locking yourself into the distant future. For example, "My immediate goal is to get a job in a growth-oriented company. My long-term goal will depend on where the company goes. I hope to eventually grow into a position of responsibility."

5. Why Did You Leave (Or Why Are You Leaving) Your Job?

If you're unemployed, state your reason for leaving in a positive context: "I managed to survive two rounds of corporate downsizing, but the third round was a 20 percent reduction in the workforce, which included me."

If you are employed, focus on what you want in your next job: "After two years, I made the decision to look for a company that is team-focused, where I can add my experience."

6. When Were You Most Satisfied in Your Job?

The interviewer wants to know what motivates you. If you can relate an example of a job or project when you were excited, the interviewer will get an idea of your preferences. "I was very satisfied in my last job, because I worked directly with the customers and their problems; that is an important part of the job for me."

7. What Can You Do for Us That Other Candidates Can't?

What makes you unique? This will take an assessment of your experiences, skills and traits. Summarize concisely: "I have a unique combination of strong technical skills, and the ability to build strong customer relationships. This allows me to use my knowledge and break down information to be more user-friendly."

8. What Are Three Positive Things Your Last Boss Would Say About You?

It's time to pull out your old performance appraisals and boss's quotes. This is a great way to brag about yourself through someone else's words: "My boss has told me that I am the best designer he has ever had. He knows he can rely on me, and he likes my sense of humor."

9. What Salary Are You Seeking?

It is to your advantage if the employer tells you the range first. Prepare by knowing the going rate in your area, and your bottom line or walk-away point. One possible answer would be: "I am sure when the time comes, we can agree on a reasonable amount. In what range do you typically pay someone with my background?"

10. If You Were an Animal, Which One Would You Want to Be?

Interviewers use this type of psychological question to see if you can think quickly. If you answer "a bunny," you will make a soft, passive impression. If you answer "a lion," you will be seen as aggressive. What type of personality would it take to get the job done? What impression do you want to make?