Wednesday, January 26, 2011

How to use LinkedIn strategically

By Toni Bowers

Takeaway: LinkedIn is a great tool for getting your profile out in front of potential employers. And with the addition of some new apps, it just got better.

I think a lot of people think of LinkedIn as just a more staid version of social networking. And I think the gainfully employed often neglect their LinkedIn pages in favor of its more scintillating cousin, Facebook. After all, would you rather hear who a former colleague is now connected to or read trash-talking among your Facebook friends?

Okay, maybe that’s just me.

The fact is, LinkedIn is a great tool for what are perhaps the most important aspects of searching for a job-networking and online presence. And with the addition of some new LinkedIn apps, these have become tasks have become even easier to do.

First of all, you can put your work profile up there for the world to see. While you still should send targeted resumes for positions you want to apply for, LinkedIn gives everyone a snapshot of your capabilities. So if a potential employer is just looking around before he or she even posts an opening, you’re out there. Here are some tips for using LinkedIn to its greatest advantage:

Avoid overused keywords just as you would on a resume

LinkedIn late last year released its top 10 overused buzzwords used in U.S. member-profiles. Avoid:

-extensive experience
-innovative
-motivated
-results-oriented
-dynamic
-proven track record
-team-player
-fast-paced
-problem-solver
-entrepreneurial

Take advantage of new LinkedIn apps

I found three apps that I think are invaluable:

WordPress

This app will synch your WordPress blog posts automatically with your profile. It offers a filtering option if you don’t want to share every entry with your LinkedIn connections-you can just use a special LinkedIn tag.

Events

The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on your industry and job function. You can sort by most popular events, search for events, and create new ones.

SlideShare Presentations

With this app, you can share presentations and documents with your LinkedIn network and upload portfolios, resume, conference talks, PDFs, marketing/sales presentations. If you’re really adventuresome, you can upload a video of yourself.

Monday, January 17, 2011

Six Interview Mistakes

By Michael Neece, Monster Contributing Writer

It's tough to avoid typical interview traps if you're unsure what they are. Here are six to watch out for.

1. Confusing an Interview with an Interrogation
Most candidates expect to be interrogated. An interrogation occurs when one person asks all the questions and the other gives the answers. An interview is a business conversation in which both people ask and respond to questions. Candidates who expect to be interrogated avoid asking questions, leaving the interviewer in the role of reluctant interrogator.

2. Making a So-Called Weakness Seem Positive
Interviewers frequently ask candidates, "What are your weaknesses?" Conventional interview wisdom dictates that you highlight a weakness like "I'm a perfectionist," and turn it into a positive. Interviewers are not impressed, because they've probably heard the same answer a hundred times. If you are asked this question, highlight a skill that you wish to improve upon and describe what you are doing to enhance your skill in this area. Interviewers don't care what your weaknesses are. They want to see how you handle the question and what your answer indicates about you.

3. Failing to Ask Questions
Every interview concludes with the interviewer asking if you have any questions. The worst thing to say is that you have no questions. Having no questions prepared indicates you are not interested and not prepared. Interviewers are more impressed by the questions you ask than the selling points you try to make. Before each interview, make a list of five questions you will ask. "I think a good question is, ‘Can you tell me about your career?'" says Kent Kirch, director of global recruiting at Deloitte. "Everybody likes to talk about themselves, so you're probably pretty safe asking that question."

4. Researching the Company But Not Yourself
Candidates intellectually prepare by researching the company. Most job seekers do not research themselves by taking inventory of their experience, knowledge and skills. Formulating a list of accomplishments prepares you to immediately respond to any question about your experience. You must be prepared to discuss any part of your background. Creating your talent inventory refreshes your memory and helps you immediately remember experiences you would otherwise have forgotten during the interview.

5. Leaving Your Cellphone On
We may live in a wired, always-available society, but a ringing cellphone is not appropriate for an interview. Turn it off before you enter the company.

6. Waiting for a Call
Time is your enemy after the interview. After you send a thank-you letter to every interviewer, follow up a couple of days later with either a question or additional information. Try to contact the person who can hire you, and assume that everyone you met with has some say in the process. Additional information can be details about your talents, a recent competitor's press release or industry trends. Your intention is to keep everyone's memory of you fresh.